What is luxury?

What is luxury?

The traditional definitions of luxury typically referred to the highest priced products or services. Webster defines it as “a condition of abundance or great ease and comfort”.  Or, “an indulgence in something that provides pleasure, satisfaction, or ease” (merriam-webster.com). In other sources, luxury items are defined as products or services that are not truly necessary. Luxury may always mean expensive things to some, but for others, that definition has a newer meaning.

Time. Truth. Trust.

After the pandemic, the definition of luxury adapted for the younger generations. It has not completely been erased, but has phased into something new. Time is an extremely limited resource for all of us, but still a part of the traditional meaning for luxury, especially those with higher net worths (as was previously perceived). However, Jared Weiner from The Future Hunters called the new focus for luxury to be the “Three T’s” (Forbes.com). Time is the first of the three, but different because the way people want to spend their time has shifted with their priorities.

The pandemic then introduced these second two terms as new aspects to the luxury perspective. Truth – which refers to making a product or service true to the customer’s perspective and who they are. And Trust – meaning that a customer requires authenticity from the company or it’s representatives of the desired product or service.

Tiffany Palmer Luxury

Tiffany Palmer as a realtor and Coldwell Banker Luxury Property Specialist provides all three of these qualities to her clients. She recognizes time is a luxury for everyone, putting systems in place to ensure time is not wasted. Tiffany values truth, and as a fiduciary, she keeps your interests above her own. Trust is what Tiffany believes is a two way street, but she initiates that process by being her authentic self with each of her clients. Tiffany’s laid-back luxury style helps those around her feel comfortable throughout the home buying and selling process. However, clients feel confident knowing that she is working hard for them behind the scenes.

Tiffany works with clients of all home stages, from entry-level to higher end homes. Her desired clients understand Tiffany’s values and trust her processes. If you want to see how Tiffany can help you, reach out here!